Buttery Blonde
Golden butter blonde is the season's hue, according to celebrity colorist Matt Rez, who never misses. “This color has multi-color and tonal dimension,” he explains.
Airy Ginger
Spring's preferred copper tone is more muted than previous ones. Nathan adds, “I've been seeing more and more typically auburn and cowboy copper clientele choose for a lighter shade as we move into the warmer seasons".
Charcoal Brunette
The deepest brunette of 2024 is silky and practically black. Pop culture events from Priscilla to Poor Things inspired the matte, neutral tint. Charcoal on paper, eyeliner on lids, and freshly extracted espresso are dark, single-toned, and luxurious.
Popsicle Blonde
Glacier strawberries and peaches make blonde hair more ethereal. “Spring evokes images of fresh, bright, and whimsical colors,” adds Nathan, who expects peach-washed blonde.
Spiced Cacao
Spring's deep brunette is cacao-rich. Still luxurious, a hint of spice enhances the hue for warmer days. Coppery browns may vary from a light, modest hue to a richer, deeper shade—it's really versatile and appealing on brunettes.
Cookie Butter Bronde
Tatuey and tawny tones continue to soften hair colors—call it the cookie butter effect. Describe tawny as anything from a light bronze that sits between blonde and brunette to a copper, almost peachy brown, adds Nathan, who loves the versatility.
Rebel Roots
Lethargic looks with noticeable roots transition from winter to summer. According to Baum, rooty lengths give a grow-out a more deliberate, lived-in look.